Edgewater Casino’s Countdown To Cash 2014 promotion features a glittery design with luxurious style. By using the gold and brown colour combination, it brings out the glamorous countdown moment at Edgewater Casino. The artwork was used in multiple platforms (ex: website, transit, poster & social media). Objective was to attract audience to visit Edgewater Casino on December 31 and celebrate New Year’s Eve with cash giveaways.