Club 55 is a club membership for customer that are age 55+. This program includes dining discount, promotional offers, entertainment perks and much more.

By using direct mail, front end promoting and invitation, Club 55 membership has been successfully launched and achieved its target goal. Club 55 has also help increased the data base and sales.

Collateral includes membership card, food token, direct mail invitation card.

Inspiration: Crown, Superior, loyalty, Dynasty.